Network Marketing, Multi-Level Marketing, Pre-Launch or Established Product?
Where do you start?
So you are thinking of getting into Multi-level-marketing (MLM) what now? Pre launch or established Product ? What you need is persistence and a clear actionable marketing plan that goes beyond pitching to your friends and family members to join-up. You have to create YOU Inc., brand yourself so your persona is perceived as successful, dynamic, and ethical. Social network marketing is the huge marketplace everyone who is in MLM is looking to exploit so you will have to work long and hard to stand out from the crowd, no get rich quick scenario here.
Do Your Market Research
Doing a google search and you’ll come up with thousands of links to blogs, landing pages, videos, etc some good, some not so good. Do your homework, scan through these pages online, soon you will develop a feel for ad copy that is compelling and offers that make sense to you. Stay away from offers if you are not one hundred percent sure of what the compensation plan is. Most Network Marketing (MLM) compensation plans are complex to say the least and you need to thoroughly understand how your earnings will be determined. All the while, take notes, when a particular ad or announcement strikes a chord with you, copy it down to adapt for your own use later. The comedian Milton Berle once said he knows a great joke when he steals one, well avoid outright plagiarism but adapt these effective ads to your own use, put them into your own words and make them work for you.
What Stage is the Offer? Pre-launch or Established?
The MLM gurus online seem to be split right down the middle as to whether it’s important to get in on a pre-launch or to go with an existing proven plan with a history of success. The right answer is….do both you don’t have to join only one, there are no cases that I know of where an Network Marketing company forces you to sign an exclusive agreement to only promote their plan.
Who are the promoters?
Always do your due diligence, look to see who the management of a plan is, who are their backers how long have they been in network marketing. Use all the resources that the internet places at your fingertips, check the names of the promoters of the plan, check for press releases, newspaper articles, better business bureau complaints, etc. In this day and age the due diligence you need to do is quiet literally for the most part only a few mouse clicks away. There are tons of online message boards and forums dedicated to discussing Multi-level Marketing (MLM) avail yourself of the experiences the posters share in these forums, you may find most if not all of your questions answered already. Sometimes you may find the situation of a brand new product or company in pre-launch but the top management has a track record of past network marketing products to gauge whether you want to take a chance with their plan. This is the best of both worlds, a pre-launch with management bringing the experiences gained from past successes.
Now the Hard Part is Up to You
Once you have selected the program or programs you will market, the real work begins, branding yourself. To brand yourself I mean to establish your persona online or in the marketplace as an expert with a winning formula that you can teach others. Whether your specialty is ,direct response, videos, blogging, or social marketing, you want your name to be recognized as an expert. Once this is reputation is established you can promote any legitimate offer that you want, you will find an army of followers waiting for your latest recommendation. It is this scalability and ability to duplicate almost at will a large motivated down line, your sales force, that is the key to Multi-level-marketing success.
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